Abstract

CEDENO BRAVO, Mario Junior; INTRIAGO ZAMBRANO, Ernesto  and  ZAMBRANO VELEZ, Carmen Katerine. Ethics as a diferenciador element in the personal branding. Revista San Gregorio [online]. 2020, n.39, pp.191-202. ISSN 2528-7907.  https://doi.org/10.36097/rsan.v1i39.1258.

As a result of an abundance of brands that dominate the markets and the ethical behavior of companies, this paper reflects on the personal brand. Just as in a product there are distinctive graphic signs, translated in human beings, these signs are intangible and equally distinctive. Through the bibliographic review and analysis of the information that addresses ethics and morals as virtues and added value in the construction of the individual, the present work aims to identify the values and attributes that comprise a brand in general and personal branding in In particular, useful elements to capture opportunities that generate differences that are above the competition within a company.

Keywords : Labor competence; ethics in personal branding; personal branding values.

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