Abstract

ALDANA ZAVALA, Julio Juvenal  and  YSEA, Félix Colina. GREEN MARKETING IN THE CONFORMATION OF A PLANETARY CITIZENSHIP IN THE EDUCATIONAL FIELD LATINAMERICAN. Revista San Gregorio [online]. 2019, vol.1, n.31, pp.150-161. ISSN 2528-7907.

The article of revision its objective was to analyze the contribution of green marketing in the formation of a planetary citizenship in the Latin American educational environment. A methodology was used of documentary type with a bibliographic design; a content analysis was applied in order to discover the implicit competences in the information analyzed. Among the main conclusions is that green marketing offers education the possibility of building competences in the student in favor of configuring a global thinking, which should be encouraged from an education Latin American planetary green for the global context.

Keywords : Human ecology; Environmental education; Civic education; environmental ethics; Problem focused research.

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