Abstract

RODRIGUEZ ARRIETA, Gonzalo Andrés; CANO LARA, Evelyn Dyann  and  RUIZ VELEZ, Andrea Lissete. Competitiveness in micro business in Manta 2019. Revista San Gregorio [online]. 2019, n.35, pp.51-69. ISSN 2528-7907.  https://doi.org/10.36097/rsan.v1i35.1141.

Microenterprises in Ecuador represent 90.78% of the total number of companies, which means a set of organizations of vital importance for the country, which highlights the contribution in economic terms and employment. But like any other company, competition in a globalized world is the key point for survival and continuity over time. The objective of this research is to determine the degree of competitiveness of microenterprises within the Manta Canton - Ecuador according to the perception of their representatives. Therefore, a quantitative-based descriptive study was carried out to measure the perception of microenterprise entrepreneurs through the adaptation of a proven measuring instrument. The characteristics and particularities that have been shown throughout this research are complemented in theoretical and practical terms, in terms of informality, low training, poor planning, financial difficulties, among others. The behavior of the data demonstrates a two-to-one ratio in the responses according to those in disagreement, thereby measuring acceptable competitiveness by microenterprises in Manta.

Keywords : microenterprise development; competitiveness; microenterprises in Manta.

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