SciELO - Scientific Electronic Library Online

 
 número35Una mirada a la resiliencia urbana y social de la ciudad de Portoviejo post terremoto. índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

Links relacionados

  • No hay articulos similaresSimilares en SciELO

Compartir


Revista San Gregorio

versión On-line ISSN 2528-7907versión impresa ISSN 1390-7247

Resumen

ALFONSO ALFONSO, Rodney; OVIEDO, Zoila de las Mercedes Ulacia  y  SUAREZ MELLA, Rogelio Pedro. The treatment of ICTs in three and four star hotels in Cuba and Ecuador. Revista San Gregorio [online]. 2019, n.35, pp.1-15. ISSN 2528-7907.  https://doi.org/https//dx.doi.org/10.36097/rsan.v1i35.871.

This paper presents a proposal of strategic axes for the use of Information and Communications Technologies (ICTs) in three and four star hotels category, as a component associated with technological innovation. The study took into account a sample of 16 hotels located in tourism destinations of Cuba and Ecuador cities. First, the study began with a documentary and bibliography research in hotels from the perspective of ICTs in the international context and the standard hotel of both countries. Following this, the determination of the gap between the current states and international hotel practice was identified, which is not significant, due to the coincidence of use in some apps. The second stage studied the potential of TICs related to customer service, where the social networks, websites and wireless networks are the most underleveraging. At last, the proposal of three axes and programs regarding the development of technological applications in hotel management targeting growth in the ICT infrastructure and new knowledge in ICTs apps to improve the customer service.

Palabras clave : Information and Communications Technologies, ICT Apps; Strategic Axes; Technological Innovation; Hospitality..

        · resumen en Español     · texto en Español     · Español ( pdf )