Abstract

ALFONSO ALFONSO, Rodney; OVIEDO, Zoila de las Mercedes Ulacia  and  SUAREZ MELLA, Rogelio Pedro. The treatment of ICTs in three and four star hotels in Cuba and Ecuador. Revista San Gregorio [online]. 2019, n.35, pp.1-15. ISSN 2528-7907.  https://doi.org/10.36097/rsan.v1i35.871.

This paper presents a proposal of strategic axes for the use of Information and Communications Technologies (ICTs) in three and four star hotels category, as a component associated with technological innovation. The study took into account a sample of 16 hotels located in tourism destinations of Cuba and Ecuador cities. First, the study began with a documentary and bibliography research in hotels from the perspective of ICTs in the international context and the standard hotel of both countries. Following this, the determination of the gap between the current states and international hotel practice was identified, which is not significant, due to the coincidence of use in some apps. The second stage studied the potential of TICs related to customer service, where the social networks, websites and wireless networks are the most underleveraging. At last, the proposal of three axes and programs regarding the development of technological applications in hotel management targeting growth in the ICT infrastructure and new knowledge in ICTs apps to improve the customer service.

Keywords : Information and Communications Technologies, ICT Apps; Strategic Axes; Technological Innovation; Hospitality..

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