Abstract

SALAZARPICO, Francis Iván. STRATEGIC POTENTIAL OF CUSTOMER GEOLOCATION. Revista San Gregorio [online]. 2017, vol.1, n.19, pp.102-113. ISSN 2528-7907.

The present task pursues a double objective. On the one hand, to carry out a bibliographic review of the application of the geographic information systems to the marketing now and on the other, to present a real professional practice derived from such application. Geolocation is one of the tools used by geographers to place people or objects in space through their coordinates and has taken on a new dimension from the emergence of the Internet and mobile devices. On the other side, the geographic information systems and the virtual globes have created interfaces that allow the integration of geo information in them. Within the world of commercial distribution, geomarketing techniques allow us to address critical and habitual issues in this sector, which are not always properly addressed and could be summarized in the following question: who buys where? This article presents a review of these new concepts in geography, but essential in spatial analysis, which today can not be understood without the Internet.

Keywords : Geo localization; quintile; geomarketing; hot points; sectorization; spatial analysis.

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