Resumen

CORREA-QUEZADA, Ronny  y  NORIEGA-ARMIJOS, Verónica. CULTURAL AND CREATIVE INDUSTRIES IN THE CITY OF LOJA, ECUADOR: AN APPLICATION OF THE GROUP INTERACTION METHODOLOGY. Revista Economía y Política [online]. 2021, n.34, pp.37-55.  Epub 05-2021. ISSN 2477-9075.

There is a close relationship between creative industries, creative occupations, and cities; therefore, it is necessary to take into consideration creative activities for a better understanding of their influence on the economy. The objective of this article is to identify how creative activities influence and promote economic growth and competitive environment, through their interaction and connection with the socioeconomic base of the city of Loja -Ecuador. To accomplish this, we held a participatory workshop, whose main economic activity is part of creative activities. Among the main findings, this study settles that there is a significant group of creative and/or cultural actors dissociated from Loja; as well as established businesses with well-positioned brands, with products and services of national and international projection, however, the local creative class is not fully aware of this potential.

Palabras clave : creative class; cities; creativity; economy; qualitative methodologies.

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