Resumen

ROBAYO LERMA, Anthony M.; VALVERDE MIELES, Julio D.  y  CASTRO ANALUISA, Juan C.. The product life cycle model from a sales perspective for the period 2016 - 2018 in the footwear sector in the city of Ambato. Revista Economía y Política [online]. 2020, n.32, pp.166-193.  Epub 08-Jul-2020. ISSN 2477-9075.  https://doi.org/10.25097/rep.n32.2020.06.

Based on the detection of unsatisfied needs, companies begin to develop products that must face diverse economic and commercial scenarios in their evolution within the marketplace. According to this conception, the stages of the product life cycle, the location of the different lines, areas and commercial channels were examined, in one of the most relevant companies of the footwear sector in the province of Tungurahua, leader in the production. The sales reports for the years 2016, 2017 and 2018 were used for the development of the logistical model for population growth, thus demonstrating the approval of the limited life of the products and the seasonality of sales with the calculation of Fisher coefficient with a result of: 0.08338 due to the absence of a linear relationship between the variables. All together these findings suggest that sports, relaxing and school footwear, innovation is encouraged to promote avant-garde designs and products as a marketplace requirement.

Palabras clave : Product Life Cycle; Growth; Decline; Verhulst Equation Introduction; Maturity; Turbulence.

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