Abstract

LOPEZ-RODRIGUEZ, Campo Elías; CASTRO BARON, Laura Tatiana; QUITO PEREZ, Karen Tatiana  and  BOCANEGRA CANACUE, Luisa Fernanda. Benefits and improvement opportunities for the internationalization of lulo trading companies in Colombia. Revista Economía y Política [online]. 2020, n.32, pp.69-94.  Epub July 08, 2020. ISSN 2477-9075.  https://doi.org/10.25097/rep.n32.2020.03.

The Colombian primary sector, specifically agricultural activities, have been protagonists in the commercial expansion as a bastion of the country's exports, hence the relevance of recognizing the realities of the internationalization of lulo as an alternative for entrepreneurs. This study associates the benefits and opportunities for improvement for the internationalization of lulo marketing companies in Colombia according to their size and time in the market. Pearson's Chi-square asymptotic significance, simple correspondence analysis and symmetric normalization were used in the different associations obtained. The increase in entrepreneurship indicators, the existence and dynamics of trade agreements and free trade agreements, innovation in the search for international markets and the strengthening of agricultural policies are identified as relevant factors, these being the main benefits and opportunities of improvement in the internationalization of this product.

Keywords : International trade; business internationalization; agricultural sector.

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