Abstract

MONTALVO POVEDA, Xavier E.  and  CHICO FRIAS, Ángel E.. EL MODELO NEWMAN EN ADOLESCENTES Y SU INFLUENCIA EN LA DECISIÓN DEL VOTO. Revista Economía y Política [online]. 2019, n.29, pp.44-61.  Epub Jan 03, 2019. ISSN 2477-9075.  https://doi.org/10.25097/rep.n29.2019.03.

In Latin America, the voluntary vote has gained strength in recent years, especially in teenagers, with the help of the Newman Model, some of the factors are analyzed, considered important to influence the decision of the vote of this electoral segment that can make a significant difference be positive or negative for a candidate or political party.

With a mixed approach between traditional marketing and new trends the most relevant strategies are identified in relation to the communication medium, the impact on the voter's mind and the needs that political marketing satisfies in the expectations of the adolescent elector in Latin America.

Keywords : Political marketing; teenagers; vote decision; electoral expectation.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )