Resumen

BORSIC LABORDE, Zlata D.; MAYA CARRILLO, Azucena M.  y  AIGAJE SIERRA, William M.. THE ECUADORIAN FRANCHISES AND THEIR CONTRIBUTION IN THE GENERATION OF EMPLOYMENT. Revista Economía y Política [online]. 2017, n.26, pp.71-92.  Epub 09-Jul-2017. ISSN 2477-9075.  https://doi.org/10.25097/rep.n26.2017.03.

The present study is the result of a previous investigation, carried out with the objective of characterizing the Ecuadorian capital franchises and identifying their contribution in the generation of employment sources; for this, it was taken into consideration that franchises allow the replication of a successful business, which grows with ease and has a high probability of generating sources of employment, it was necessary to characterize national franchises. The research method used had a non-experimental design at a descriptive level, with a mixed approach. For the qualitative phase, the data was collected through a semi-structured interview, applied to the directors of the most representative franchise associations in the country; On the other hand, for the quantitative phase, a structured questionnaire was applied consisting of 31 questions, to the total of the population of national franchises that, at the time of conducting the research, in the period April-August 2016, was 45 franchises. The results obtained show that the Ecuadorian franchises are focused on the food, pharmaceutical and construction industries, which have 2,355 establishments and generate 12,114 sources of employment, which positions franchises as a business model that generates employment in the country.

Palabras clave : Development; employment; commercial expansion; franchising; labor; business model.

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