Resumo

CASANOVA IMBAQUINGO, Lorena Elizabeth; GUERRERO CABEZAS, Tatiana Elizabeth  e  BENITEZ PEREIRA, Juan Patricio. Evaluación de las potencialidades turísticas de la parroquia rural Seis de Julio de Cuellaje. Siembra [online]. 2022, vol.9, n.1, e3420. ISSN 2477-8850.  https://doi.org/10.29166/siembra.v9i1.3420.

The economic situation of rural cantons in Ecuador is disturbing due to the lack of formulation of projects that might contribute to create opportunities to improve living conditions of the population, being tourism an alternative for generating employment and economic growth. The objective of this study was to determine the tourist potential of the Seis de Julio de Cuellaje Cotacachi´s canton, Imbabura province. For this purpose, the methodology of ranking attractions and generation of tourist spaces of Ministerio de Turismo del Ecuador was used and the general aptitude formula multicriterial was adapted, which is equal to the division of the criterion achieved by attractiveness over the standard weighting of endpoints. Twenty tourist attractions were analyzed, three correspond to hierarchy II and 17 are hierarchy I. The criteria: state of conservation and site/environment integration, accessibility and connectivity obtained higher scores: however, their potentiality is medium. The score of the seven remaining criteria is deficient, so it can be concluded that the level of tourist potential in the territory is low. Public, private and community actors must work together to improve the conditions that currently disadvantage the territory as an emerging tourist destination.

Palavras-chave : tourist attraction; valuation criteria; level of potentiality.

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