Abstract

HERRERA ANANGONO, Roberto Carlos; DELGADO CAMPUZANO, Diana Valeria; MOREIRA ESPINOZA, Juan Alexander  and  TOALA TUAREZ, Patricio Javier. La reactivación turística post covid-19 de las áreas naturales protegidas y su incidencia en la mejora de la experiencia de los turistas en el Ecuador. Siembra [online]. 2021, vol.8, n.2, e3071. ISSN 2477-8850.  https://doi.org/10.29166/siembra.v8i2.3071.

In Ecuador there are 61 protected areas corresponding to 20.35 % of the national territory. This research aims to define the tourist characterization, establish the profile of the visitor around the motivations and preferences of infrastructure and post-Covid 19 security to improve the experience of tourists in natural spaces. Visitors between the ages of 19 and 35 come to natural areas as a family, motivated by natural attractions (95 %). To improve the experience of tourists, some strategies are established based on their perception and motivations. The information is managed by social networks (85 %), to access food and accommodation services. They prefer activities such as nature tourism and ecotourism (78 %), with facilities such as trails, bicycle paths and hygienic services, as well as biosecurity measures with the availability of dispensers, disinfectants, and personal hygiene supplies (73 %) and the presence of personnel with first aid abilities. Adapting security and biosecurity strategies improves the expectation and experience of tourists in protected areas in Ecuador.

Keywords : tourism; natural; heritage; profile; demand.

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