Resumo

SERRANO, Ana Lucía; FREIRE, Segundo  e  VILLAFUERTE, Elena. Estudio y aplicación de indicadores turísticos en la oferta y demanda turística por periodos de tiempo en la ciudad de Cuenca - Ecuador. Siembra [online]. 2019, vol.6, n.1, pp.156-164. ISSN 2477-8850.  https://doi.org/10.29166/siembra.v6i1.1718.

This study is based on the project “Analysis of indicators of sustainability and tourism competitiveness with an impact on the strategies of sustainable management, governance and public policies of the Cuenca canton”, in which an analysis of variables in the tourist offer such as: available places, nights of lodging, guest segment and hotel occupancy, while in the case of demand, indicators such as domestic and foreign visitors´ behavior, socio-demographic aspects, and most visited places are analyzed. It is proposed a descriptive quantitative methodology and a tool for the collection of information, surveys are designed according to the variables of the tourist offer and demand, obtaining in the offer indicator an average response of 95.2%, while in the demand one 46 variables are analyzed with 94.6% responses.

Palavras-chave : Indicators; Offer; Demand; Tourists and Hotels; Cuenca; Ecuador.

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