Abstract

GANGA-CONTRERAS, Francisco; RODRIGUEZ-QUEZADA, Estela  and  GUINEZ-CABRERA, Nataly. Service-learning methodology in an integrated cost and marketing project. Alteridad [online]. 2021, vol.16, n.1, pp.51-64. ISSN 1390-8642.  https://doi.org/10.17163/alt.v16n1.2021.04.

The training of competent professionals, with a vision and stamp of commitment to society, must go beyond traditional teaching processes, with innovation being a key factor. Service-learning (S-L) is a methodology that integrates teaching with the community service of students in a real environment. There are several challenges in implementing this active methodology, taking into account the stakeholders and the needs of the community. In this sense, this study seeks to describe the experience regarding the design, implementation and management of the service-learning methodology in an integrated project that includes two subjects, costs and marketing, in a business program at a state university of the south-central Chile. The work is based on the systematization of experience, based on three phases of implementation within the community: (1) planning, design and analysis, (2) delivery of the service and, (3) evaluation, reflection and monitoring of service-learning. The stages of design, implementation and management of a project of these characteristics could serve as a guide and guidance in future experiences by teachers or institutions that are interested in the innovation of teaching-learning processes.

Keywords : Service-learning; costs; educational management; university governance; implementation; marketing.

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