Abstract

CUMBA CASTRO, Erik Alexander. Environmental education in the television media. Case study: Oromar TV. Alteridad [online]. 2020, vol.15, n.1, pp.125-138. ISSN 1390-8642.  https://doi.org/10.17163/alt.v15n1.2020.10.

The current research article has the purpose of analyzing environmental education in television media in the province of Manabí. For which, it was decided to take the Oromar TV channel as a case study. This with the objective of measuring the social impact caused by the mass media in regard to the awareness and care of the environment in this province. In addition to examining the production of training content focused on environmental education within the programming of this channel. The methodology that was applied for the investigation is of qualitative type, so that the technique of documentary analysis was used for the revision of the programming of the Oromar TV channel, this was carried out in a sample period of two months. The results obtained show that there are shortcomings in the programming of the Oromar TV channel, due to the scarce productions of educational content. Therefore, it is concluded that, in the absence of an increase in training television programs, and total absence of specialized productions in the area of ​​environmental education in the Oromar TV channel, that could cause a lack of knowledge in the television audience in regard to in matters of prevention and care of the environment in the province of Manabí.

Keywords : Environmental education; educommunication; mass media; media research; journalism; TV.

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