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Universitas-XXI, Revista de Ciencias Sociales y Humanas

versión On-line ISSN 1390-8634versión impresa ISSN 1390-3837


QUINONEZ-ORE, Héctor Daniel. Discourse and framing strategies of the media in the Peruvian second electoral round (2021). Universitas [online]. 2024, n.40, pp.225-257. ISSN 1390-8634.

The present research work analyzes the discourse and framing strategies used by the Peruvian media in the second round of the national electoral campaign. For this purpose, a quantitative analysis methodology was used, through the construction of a database with all the news about the second round of the 2021 presidential elections that appeared in the main national media and disseminated on Twitter (actually X). The main finding is that even though the coverage of the second electoral round can be considered mostly neutral, there was a differentiated informative treatment regarding the candidacies of Castillo and Fujimori, favoring a negative and conflictive framing of the former over his opponent. The context reported reflects that the second round of the presidential elections took place under a climate of political polarization as a consequence of the generation of speeches and narratives that have generated wide margins of distrust and a “friend-enemy” logic that has had consequences in current Peruvian politics.

Palabras clave : Discourse; elections; framing; news; polarization; candidatures; vote; Twitter.

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