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Universitas-XXI, Revista de Ciencias Sociales y Humanas

versión On-line ISSN 1390-8634versión impresa ISSN 1390-3837


OLMEDO-NERI, Raúl Anthony. Political communication on Internet: the case of #RedAMLO in Mexico. Universitas [online]. 2021, n.34, pp.109-130. ISSN 1390-8634.

This paper analyzes the modifications that socio-digital networks have generated within the field of political communication, particularly the construction of interaction-communication networks through the creation of hashtags, such as #RedAMLO on Twitter. Thus, this work aims to identify the interaction-communication network that has been formed by the hashtag #RedAMLO, to analyze its structure, information flow and those nodes that are strategically positioned in said network.

For this, the Social Network Analysis (SNA) has been used as a methodological body and data mining has been used to collect, systematize, debug, and analyze the metacommunication of said network.

Among the main results, a network made up of 8586 nodes was found and visualized, which are largely citizens who enhance their visibility and political sympathy through this socio-digital platform. This is part of a broader process where greater visibility implies a decentralization of public opinion and a political tactic to show the base that sustains the current administration.

However, within the five most relevant nodes due to the number of links, two have an operating logic similar to that of fake accounts or bots, which is why the work also identifies that elements are also involved in these citizen-political networks. characteristic of the virtual space derived from its operational logics and particular interests.

Palabras clave : Hashtag; Twitter; communication; networks; politics; image..

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