Abstract

CONDE, Manuel Antonio; PRADA-ESPINEL, Oscar A.  and  PULLAGUARI-ZARUMA, Kevin P.. Pre-covid goverment communication of spanish-speaking presidents on Twitter. Universitas [online]. 2021, n.34, pp.63-86. ISSN 1390-8634.  https://doi.org/10.17163/uni.n34.2021.03.

This work analyzes the goverment communication and media competence of the presidents of spanish-speaking countries prior to the declaration of a coronavirus pandemic on March 11, 2020 by the WHO. A statement unprecedented in history, but that the media from the previous weeks were already reporting on their Twitter accounts. The general objective was to analyze the government communication and media competence that the presidents of the spanish-speaking countries had the week prior to the declaration of a Covid-19 pandemic, and for this we chose a quantitative research, since this allowed us to analyze data with a method flexible. By mining with advanced data search algorithms on Twitter, we analyzed 7650 tweets from the accounts of the 22 presidents and 21 media outlets, establishing six measurement parameters of the dimensions of media competence: Flesch-Kincaid index, engagement, audiovisual support, link-hashtag index, authenticity index and the building agenda. Despite the WHO and media indicators, we concluded that many of the presidents did not have acceptable political communication and media competence commensurate with the problem addressed.

Keywords : Government communication; media competence; Twitter; spanish-speakers; coronavirus; Covid-19..

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