Abstract

GONZALEZ-CARRION, Erika-Lucía  and  AGUADED, Ignacio. The most influencer instagramers from Ecuador. Universitas [online]. 2019, n.31, pp.159-174. ISSN 1390-8634.  https://doi.org/10.17163/uni.n31.2019.08.

Instagramers in the context of media literacy is a booming theme, of which little has been written among the scientific community but gradually is taking greater importance because in a short term Instagram aims to be one of the most used and favorite social networks. Through this research, it is intended to determine which are the most influencer instagramers in Ecuador, as well as to study their profiles according to content analysis (production and technology), analysis of language (language) and feedback / interaction (diffusion) generated since their profiles. The methodology used has been qualitative and quantitative through non-participant observation, Alianzo Ranking tool and a semi-structured interview applied to an expert in the study. The results show that the level of response to the comments of the followers, the publications that generate self-identification and feeling of closeness to the audience, the photographs of pets (dogs) posted by the successful instagramers are accepted by the community of followers and generate more “likes”. The analysis of successful instagramers in Ecuador serves to make an evaluation and detect what interests to people in a particular social environment and thus the causes that lead to one instagramer to succeed over another.

Keywords : Instagram; instagramers; media literacy; followers; audience; success.

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