Resumen

ANDRADE MENDOZA, Karen. Digital communication as a tourism development of Puná Island, Ecuador. Universitas [online]. 2019, n.30, pp.211-227. ISSN 1390-8634.  https://doi.org/10.17163/uni.n30.2019.10.

This study aims to expose the importance of digital and intercultural communication both for natural resources conservation and cultural heritage preservation, as well as communication is a priority to potentiate economic and social development activities such as; tourism, through recognition and visualization of communities by a wider audience, with the use of the various communication tools provided by the internet and media spaces. In addition, the natural and cultural wealth existing on Puná Island is characterized as the architect through a process of information’s dissemination and expansion of all the communication channels between the various productive, social and cultural sectors present in the population dynamics of its citizens, they inhabit it. The research was carried out through a qualitative analysis of the information, with the application of interviews and the collection of ethnographic information, with continuous visits to the field in order to know first-hand the natural and cultural heritage riches existing on the island. It should be noted that the study showed weaknesses on the part of organizations in the digital communication tools, but at the same time, strong potentialities were identified with respect to its application for tourist dissemination and conservation of the island’s riches.

Palabras clave : Digital communication; tourism; conservation; natural heritage; cultural heritage; natural resources.

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