Resumen

SANDOVAL G., Jefferson J.  y  RODRIGUEZ C., Tomás H.. Journalism club as a communicational incident in the educational process. Universitas [online]. 2018, n.29, pp.177-199. ISSN 1390-8634.  https://doi.org/10.17163/uni.n29.2018.08.

In this work it was analyzed the reception of interpretive genres in Guayaquil Naval Academy based on the communicational impact of the Journalism Club from the newspaper El Telégrafo. It was sought to identify the processes of reception of the interpretive genres and their communicational incidence on students. The type of research is descriptive, the methodology is hermeneutical. In this investigation it was used nine research techniques, between quantitative and qualitative. Population is 357 students, it was used the probabilistic technique with mathematical equations to quantify the sample, which corresponds to 145 students. It was found out that there is a need to implement interpretive genres in the study area, to generate and develop cognitive skills, and design effective communication strategies in the institution. All these techniques will help to improve the learning process.

Palabras clave : Communication; education; reception; incidence; interpretive genres.

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