Abstract

VELEZ JIMENEZ, Dolores; ARAGON SANABRIA, Roberto  and  RODRIGUEZ GONZALEZ, Michel. Study for the quality and prospective of the Organizational Strategic planning in Higher Education. Sophia [online]. 2022, n.32, pp.151-169. ISSN 1390-8626.  https://doi.org/10.17163/soph.n32.2022.04.

The changing times of this century, and the global health contingency, have brought new forms of administration of organizations. In the particular case of Higher Education and precisely, in private universities, the operation has been modified. Therefore, the objective of this research was to develop a study for the quality and prospects of Strategic Planning, based on the integration of normative, strategic and operational elements based on aspects of organizational structure and behavior. The fulfillment of the objective allowed to elaborate a linear model with high correlation and thus consider variables of these elements, the most relevant being those related to the normative element, that is, the Institutional Philosophy, both the Mission and the Vision, which, in Its precepts specify the quality to be achieved in the institutional service, both administrative and predominantly educational. The methodological approach was quantitative, correlational depth and not experimental. The key informants were integrated into a sample of the administrative staff, for which, a questionnaire with a response scale was applied, the data was statistically processed. It is inferred that the strategic work is implemented with quality if the procedures and measurement indicators are integrated in each administrative area, as well as its high correlation with the compliance of the organization, which in turn promotes a quality educational service.

Keywords : Higher Education; administration; Strategic Planning; institutional philosophy; quality; prospective.

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