Resumen

TERRONES RODRIGUEZ, Antonio Luis. Dominant thought, education and mass media. Sophia [online]. 2018, n.24, pp.313-336. ISSN 1390-8626.  https://doi.org/10.17163/soph.n24.2018.10.

Communicating is more than just transmitting information. The development of technology and the Internet have revolutionized the act of communicating in the world and new communication spaces have been created. The media are usually at the service of a certain power, which can be public or private. However, in this article the emphasis is placed on the interests that certain powers of the private sphere have and the use they make of the media to defend and promote those interests. However, this power can also give rise to forms of resistance that serve to subvert the established order. The media serve as speakers of unique thinking and sometimes do not allow the creation and recreation of new perspectives from which to consider reality. But the media can also become a tool for building critical citizenship in interpreting facts. This critical citizenship can lay the foundations for what can subsequently be considered media citizenship. Education can provide a beautiful setting for the rigorous formation of that media citizenship that faces the new times of communication from a critical and conscious perspective. The new times require a citizenship that knows how to live up to the demands of the media.

Palabras clave : Mass media; private interests; self-critical attitude; thinking dominant; criticizes education; citizenship media.

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