Abstract

BLAZQUEZ-JIMENEZ, Carmen  and  SANCHIS, Joan Ramon. Inter-business coopetition. Theoretical description and application to technological sectors. Retos [online]. 2023, vol.13, n.26, pp.325-340. ISSN 1390-8618.  https://doi.org/10.17163/ret.n26.2023.09.

Abstract: coopetition is a dual relationship between companies through which they compete and cooperate simultaneously. The objective of the work is to analyze its theoretical foundations and demonstrate its main benefits. The methodology used has been twofold: a bibliometric analysis, carried out through the Web of Science, and from which its evolution, authors and theories and typology have been deduced; and an analysis of cases (automobile and telephony), using different magazines and articles as sources of information, and from which its main benefits and costs have been deduced. The results of the work show the main benefits that can be achieved thanks to the synergies that are achieved with coopetition. With the study of different companies in the automotive sector and specifically the case of Samsung-Apple in the telephone sector, it is concluded that cooperation is a challenge, but at the same time it is a very useful choice to face all the advances technologies in a constantly evolving market, where both companies achieve mutual and proportionally greater benefits. It is necessary to carry out empirical studies, both qualitative and quantitative, that demonstrate the usefulness of coopetition as an innovation strategy in highly technological sectors and as a source of competitive advantage for companies.

Keywords : Co-opetition; competence; cooperation; alliances; theory of games; automotive; telephony; Samsung-Apple.

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