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RETOS. Revista de Ciencias de la Administración y Economía

On-line version ISSN 1390-8618Print version ISSN 1390-6291


REYNOSO ESPINOZA, Deivit Wilfredo  and  ARBAIZA FERMINI, Lydia. Behaviors chosen or forced to choose: Norms and values assumed by executives. Retos [online]. 2023, vol.13, n.25, pp.23-35. ISSN 1390-8618.

this research describes some of the values and norms that business executives use to choose their behaviors in work, social and family environments. Using qualitative methodology, data collection was conducted with the support of the projective technique called “life history”. The coding and analysis of the applied technique allowed the reporting of norms and values that are in use by executives. Fifty-three executives from companies from different sectors participated in this research. The analyzes show that the executives follow and align their behaviors to norms and values that demonstrate their memberships with the groups. These guidelines have positive and, in others, negative effects for themselves, their family, their co-workers and their friends. Among the first, it stands out that executives seek to demonstrate and demand the profitable use of time, achieve their development and growth of the organization, and achieve leadership positions. Frames of reference for their behaviors with non-positive or ambiguous effects are also observed. Among these, it is shown that executives present as norms and values being willing to sacrifice their family time for the company’s objectives, tolerating conditions of mistreatment and mistreatment, and staying on the sidelines or getting involved as little as possible with the people with whom they work. In this study we describe some NV that are follow by the executives as they´ve as their own and determining to demonstrate their membership to the group. This demanding nature makes them rationalize and transfer the responsibility for the consequences of their behaviors abroad.

Keywords : norms; values; decision making; organizational behavior; group membership; group behavior; rationalization; psychological tests.

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