Abstract

ORLANDINI-GONZALEZ, Ingrid Eliana. Relationship between the female management profile, market orientation and organizational performance. Validation of a measuring instrument. Retos [online]. 2021, vol.11, n.22, pp.333-346. ISSN 1390-8618.  https://doi.org/10.17163/ret.n22.2021.09.

The management profile with a gender perspective has been studied considering the sociodemographic characteristics of women, analyzing the competences and abilities or from an entrepreneurial orientation approach; however, few studies have delved into the explanation of constructs that condition the female managerial profile, such as human capital and social capital. Even less is explained the relationship of this profile with variables such as market orientation and organizational performance. For this reason, this paper aims to demonstrate the results of the development and validation of an instrument for measuring the relationship of three variables. For this purpose, a quantitative methodology was used, through a non-experimental design, a census of 190 female managers was carried out in hotel companies in the cities of Sucre and Potosí in southern Bolivia. A Likert scale survey was applied with 41 items; the data were processed through an exploratory factor analysis and a reliability analysis in SPSS version 22 software. The results obtained demonstrated the theoretical and empirical validity of the instrument; In this way, an adequate instrument was obtained to get information on the three variables and the relationship between the female management profile, market orientation and organizational performance was validated.

Keywords : Gender; management profile; validation; instrument; relationship; market orientation; organizational performance; factor analysis.

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