Resumo

RAVINA-RIPOLL, Rafael; MARCHENA DOMINGUEZ, José  e  MONTANES DEL RIO, Miguel Ángel. Happiness Management in the age of Industry 4.0. Retos [online]. 2019, vol.9, n.18, pp.189-202. ISSN 1390-8618.  https://doi.org/10.17163/ret.n18.2019.01.

The era of Industry 4.0 is characterized, on the one hand, by the existence of governance systems that are gradually eroding the Welfare State, and on the other hand, by the implementation of business management models based on precarious work and the massive reduction of jobs. This is a result of the automation of production processes and the widespread use of robots and automation. All these factors negatively influence human happiness, especially in ecosystems that live far from the guiding principles of wellbeing and justice. Faced with this reality, the purpose of this article is to indicate that the Happiness Management constitutes an important component in the creation of companies that cultivate a virtuous circle of happiness and the creation of a positive atmosphere inside organizations. These qualities stimulate innovation and creativity and help to build an inclusive capitalism, in the midst of technological perturbation. They cushion companies that employ management models based on Happiness Management from social inequalities. We must take into account that the human capital of the industrial sector is not taking advantage of the benefits provided by robots in their daily work. This investigation will also require a brief reflection on models of environmental sustainability and social coexistence that guarantee a stable and happy future generation.

Palavras-chave : Happiness; industry 40; sustainability innovation; wellbeing; human resources; creativity; firm.

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