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RETOS. Revista de Ciencias de la Administración y Economía

On-line version ISSN 1390-8618Print version ISSN 1390-6291


RAMIREZ HERNANDEZ, Omar Ismael. Methodological proposal for the emergence of touristic projects of the local community. Retos [online]. 2019, vol.9, n.17, pp.127-143. ISSN 1390-8618.

The new social, economic and environmental demands make necessary to design touristic projects where the local community is considered as the foundation for their creation and development. The main objective of this article is to elaborate a methodological proposal to design touristic projects based on the participation and management of this community. In this sense, the literature review is used to develop touristic projects through the local community, since it is the local community that stands out as a forgotten part in the generation and management of touristic projects. Thus, the methodological proposal consists of eight stages: I) Sensitization of the local community, II) Contextualization of the place, III) Design of the tourism product, IV) Identification and analysis of the demand, V) Decision of the price, VI) Commercialization, VII) Market Test and VIII) Implementation of the touristic project and follow-up. Although the generation of touristic projects is a heterogeneous task, and it depends on many intrinsic and extrinsic elements, this document aims to be a general guide which helps to integrate the residents of the destination as managers of tourism activity.

Keywords : Planning; methodology; tourism products; local community; actor; participation.

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