Abstract

ROMERO GALARZA, Carlos Armando; FLORES SANCHEZ, Gustavo Geovvani; CAMPOVERDE CAMPOVERDE, Jorge Arturo  and  CORONEL PANGOL, Katherine Tatiana. Bakery small business in Azuay (Ecuador) and their productivity. Retos [online]. 2017, vol.7, n.14, pp.167-188. ISSN 1390-8618.  https://doi.org/10.17163/ret.n14.2017.09.

The business sector represents one of the fundamental axes in the economy of a country. It contributes to generate employment; development of the industrial, commercial and services sector. At the same time, the participation of micro, small and medium-sized enterprises is noteworthy due to the large number of organizations in this category. It is important to emphasize in the short life cycle of these companies and the limitations that are present. Through a descriptive and a bivariate analysis, 113 micro-bakeries had been studied in the province of Azuay, which are affiliated to the Ministry of Industries and Productivity (MIPRO) of Region 6. The results show related behaviors between the average productivity per employee of the microenterprises and strategic business management, their productive capacity, their degree of innovation in machinery, the equipment and marketing systems and also on the requirement of additional financing for the growth of business. However, it is considered that it is a sector with limited skilled labor that does not allow an increase in productivity and competitiveness, which is a key factor in business development.

Keywords : Microenterprise; productivity; innovation; business management; strategic; financing.

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