Abstract

SEIJAS-COSTA, Raquel. Communication Policies and Artificial Intelligence: New Challenges. URVIO [online]. 2023, n.37, pp.45-62. ISSN 1390-4299.  https://doi.org/doi.org/10.17141/urvio.37.2023.5992.

Artificial intelligence (AI) presents significant challenges. Governments and institutions must assess the consequences and impacts of AI to address the resulting changes. The objective of this study is to compare AI regulations in Spain, the European Union, and the United States and to examine how they could affect the formulation of media policies and, ultimately, the media industry. The research methodology involves a documentary study to uncover key findings and a comparative analysis of AI regulations. Integrating artificial intelligence into the media industry will require oversight of its decisions and effects, thereby giving rise to new questions regarding the formulation of communication policies.

Keywords : artificial intelligence; communication policy; journalism; mass media; regulation of communication.

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