Resumo

GUTIERREZ JARAMILLO, Daniel Isaías  e  COSTA SOSA, María Valeria. Design of strategies with a technological approach to reactivate tourism associated with Covid-19 in Ballenita, Santa Elena. RCTU [online]. 2021, vol.8, n.2, pp.76-83. ISSN 1390-7697.  https://doi.org/10.26423/rctu.v8i2.623.

Tourism reactivation is considered as the set of actions and strategies that allow the recovery of the activity as such. This work presents a design of strategies with a technological approach that allow the tourist reactivation associated with Covid-19 in the town of Ballenita belonging to Santa Elena city. The methodology used in the development of this research is determined with the application of the descriptive method with a qualitative research approach with the use of surveys directed to the workers of the tourist area of the Ballenita, where an ad-hoc questionnaire of online modality elaborated in Google form was used as an instrument for the collection of information. Strategies were developed, which are focused on boosting and promoting tourism to strengthen the image of the sector, which will allow the improvement and use of resources, considering that the correct application of the proposal will increase the number of visitors and tourists arriving to the area, favoring its reactivation.

Palavras-chave : tourism; reactivation; technology; communication; developing.

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