Resumo

YUMISACA TUQUINGA, Jhony; MENDOZA TARABO, Efrén; FREIRE RENDON, Mercedes  e  PERALTA MENDOZA, Silvia. Bottom-up: an alternative approach to tourism planning in coastal communities of Santa Elena in Ecuador. RCTU [online]. 2020, vol.7, n.1, pp.29-35. ISSN 1390-7697.  https://doi.org/10.26423/rctu.v7i1.470.

The work examines the alternatives of planning for the development of the localities from the tourist field, emphasizing the changes of perspective from the top-down approaches and those that arise from the bottom up, therefore, it was intended to know the perspectives on a new approach to planning gestated and democratically agreed by the actors; applying surveys as a census to all representatives / leaders of 65 communities and one entrepreneur per community, describes the main perspectives of community leaders and tourism entrepreneurs regarding the need to plan tourism under a model that promotes collective work and the commitment of citizens to projects.

Palavras-chave : Tourism planning; development; planning approaches; from the bottom up.

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