Resumen

LOOR ZAMBRANO, Halder Yandry; SANTISTEVAN NUNURA, Jenny Patricia; URETA ZAMBRANO, Maritza Irinuska  y  MERA MACIAS, Rosario Beatriz. Analysis of financial performance indicators of the ecuadorian balanced company Coprobalan S. A. Revista San Gregorio [online]. 2023, vol.1, n.54, pp.128-146. ISSN 2528-7907.  https://doi.org/10.36097/rsan.v0i54.2455.

Companies must constantly evaluate their activities to establish strategies that allow their development. The objective of this investigation was to analyze the performance in the Ecuadorian company of balanced Coprobalan S. A.; The methodology used was descriptive, with a quantitative approach. Indicators of liquidity, solvency, management and profitability were applied in accordance with policies and public information exposed by the Superintendency of Companies, Securities and Insurance of Ecuador. As a result, it was evidenced that the company of balanced products Coprobalan S.A. complies with its short-term obligations, has a growth projection evidenced in the investments in which it used its own capital and that of third parties, has implemented strategies aimed at improving portfolio rotation, fixed assets and sales, also presenting good management of its expenses, but to achieve greater growth and business development, you must opt for strategies that allow you to increase profitability without compromising relationships with suppliers and the quality of your products.

Palabras clave : performance indicators; liquidity; solvency; management; cost effectiveness.

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