Resumen

CHIRIBOGA BARBA, Danny Fernando et al. Estrategias de dinamización turístico cultural: caso de estudio Santiago de Píllaro. Siembra [online]. 2018, vol.5, n.1, pp.79-96. ISSN 2477-8850.  https://doi.org/10.29166/siembra.v5i1.1429.

This paper analyses the importance of the strategies of cultural tourism dynamization as a contribution to sustainable development in the canton of Santiago de Píllaro. The objective of this article is to propose strategies of tourism-cultural dynamization as part of the economic-social development of the canton for the valorisation of the patrimony and improvement of the tourist facilities in an environment of sustainability. A descriptive investigation was carried out with a quantitative approach through the application of a survey to a significant sample of tourists visiting the canton, and for the analysis of the results was applied Chi square that ruled out the null hypothesis and I accept the study hypothesis. The results determined that this city has come many national tourists in the Diablada Pillareña however the remainder of the year the influx is not significant affecting the tourism development, so from the results obtained was reached Determine (27) strategies.

Palabras clave : Strategies; tourism-cultural; valorization; development; affluence.

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