Abstract

CHIATCHOUA, Cesaire  and  AVILA-ROMERO, Rita. Digital Entrepreneurship and Micro and Small Enterprises in Times of Covid-19 in Mexico. Economía y Negocios [online]. 2023, vol.14, n.2, pp.39-53. ISSN 2602-8050.  https://doi.org/10.29019/eyn.v14i2.1158.

COVID-19 has affected the development of economic activities and increased unemployment around the world. The most viable alternative is to promote entrepreneurship. Digital entrepreneurship took on greater importance in the face of the confinement imposed to curb the spread of COVID-19. The objective of this research is to analyze some work areas for the development of digital entrepreneurship with the aim of promoting self-employment of young people. A qualitative methodology with cross-sectional and descriptive scope was used using secondary sources. The results of this study show that technological tools are the new source for business development as Content Marketing and Social Networks, Artificial Intelligence, 3D Printing, Virtual Reality, Big Data, Devices through the Voice, Robotization, automation and digital transformation of companies, Electronic Commerce and Digital Leisure just to mention these. Although Mexico is prepared for the implementation of businesses via the Internet, it should be noted that there are still barriers such as bureaucracy, training, greater investment, ignorance and resistance to change. Then, it is urgent to develop collaborative public-private-academy strategies to strengthen institutions, infrastructure and human skills focused on new technologies to guarantee decent employment for generation Z, also known as the Centennials generation, those born between 1995 and 2010.

Keywords : Unemployment; Pandemic; Technology; Generation Z; Regulation; Mexico; Organization..

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