Abstract

GRIJALVA, Maria Paula. Tesla Motors: Strategizing out of the box. Iuris Dictio [online]. 2017, n.19, pp.55-60. ISSN 2528-7834.  https://doi.org/10.18272/iu.v19i19.900.

Law school has certainly taught us that the core of an IP right relies on the possibility of enforcing that right before third parties. New trends, imposed by more than successful entrepreneurs in the business world, have definitely flown away from the IP enforcement world into the open source movement. Some of the most influential tech-leading companies, have chosen to step aside from the traditional path and have found in the creative commons world the real added value that arises from an IP right. Even though the article revolves around concepts, strategies and the real experience of Tesla Motors, it is more of an invitation. An invitation for everyone to open up their minds and defy traditional thinking. Let revolutionary ideas sink in.

Keywords : Enforcement; Tesla Motors; IP rights; Open Source.

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