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vol.3 issue1El uso del marketing en el turismo: desarrollo del mercado de artesanías de la comuna kichwa Mandari Panga, Orellana, Ecuador author indexsubject indexarticles search
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Siembra

On-line version ISSN 2477-8850

Abstract

SARANGO, Marco  and  CABANILLA, Enrique. Parámetros para la planificación estratégica del turismo en la parroquia de Tumbaco, cantón Quito. Siembra [online]. 2016, vol.3, n.1, pp.167-178. ISSN 2477-8850.  https://doi.org/10.29166/siembra.v3i1.287.

This article presents information of tourist elements of the parish of Tumbaco. Later, with the systematic data, a SWOT analysis of the tourism system in the territory was conducted. Along with previous studies, a survey was conducted to local people in the survey were asked about to acceptance of tourism in this parish. The community expressed its acceptance and hopes that tourism is a sustainable development tool. This whole process leads to a series of recommendations, product assessment and diagnosis survey, which will be the cornerstone of a future strategic plan.

Keywords : Tumbaco; Tumbaco´s tourism diagnosis; tourism development; Ecuador.

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