Abstract

MARIN-SANCHIZ, Cristian Ramón; GONZALEZ-ESTEBAN, José Luis; CARVAJAL, Miguel  and  VALERO-PASTOR, José María. The value proposition as a key element to innovate in the sports journalism business model: case study comparison in Spain. Universitas [online]. 2023, n.38, pp.41-62. ISSN 1390-8634.  https://doi.org/10.17163/uni.n38.2023.02.

Sports journalism has become one of the most innovative market niches, and the dynamic capabilities theoretical corpus allows us to describe the processes for innovation in the business model of news companies. Methodology. Through a comparative case study, this article analyses the current situation and evolution of three media (ElDesmarque, Panenka, and 2Playbook) in six areas: value proposition, capabilities, positioning, market, revenue model, and mission. Results and discussion. The three cases have a well-defined value proposition that differentiates them from their competitors. This proposal is based on a series of operational capabilities and competitive resources that generate competitive advantages that are difficult to imitate. Conclusion. Business model innovation (BMI) through dynamic capabilities (exploration, exploitation, and reconfiguration) is a key strategy to guarantee a company’s sustainability in the sports journalism sector.

Keywords : Niche sports journalism; digital-native journalism; digital content production; journalistic digital content production; journalistic innovation; business models for digital journalism; dynamic capabilities.

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