Abstract

WUNSCH, Luana Priscila; NIKOLAY, Jonas Rafael  and  SILVA DE FREITAS, Evelyn Damasceno. Chatbot: digital communication and religion after the pandemic in Latin America. Universitas [online]. 2022, n.37, pp.101-121. ISSN 1390-8634.  https://doi.org/10.17163/uni.n37.2022.04.

The intensified social isolation after March 2020, Covid-19, highlighted the need to think about a new agenda of activities in which digital communication technologies are used to support the shortening of distances and revisit new possibilities of interaction. In this sense, this qualitative article presents a study carried out on the use of Chatbots for communication continuity between a specific community: the religious one. This audience was chosen to exemplify the relevance of the theme on how to overcome, at present, paradigms that praise the face-to-face as the only interactional source. The methodological design was structured in two phases (i) bibliographic review and (ii) application of a questionnaire to participants who are in geographic areas of eight countries Brazil, Uruguay, Argentina, Paraguay, Chile, Peru, Bolivia, and Ecuador. The results showed that the use of Chatbots took place through - communication technology for emotional support, the Chatbot in community contexts, such as the one explained here, gave the security of “belonging” to “being” and, despite the isolation, not be alone; and - use of communication technology that can enable individuals from all walks of life to request support in relation to current affairs, local issues, and personal circumstances. These bases highlighted the following categories of discussion to think about a new agenda about digital in times of humanitarian crisis.

Keywords : Communication; online interaction; religiosity; perspectives; pandemic times; digital culture; access; Latin America..

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