Abstract

VEGA-BARRIGA, Briggette Dayanna  and  MALDONADO-ESPINOSA, Mónica. Semiotic and discourse analysis of the children’s program PJ Mask or Héroes en pijamas. Universitas [online]. 2021, n.35, pp.83-102. ISSN 1390-8634.  https://doi.org/10.17163/uni.n35.2021.04.

This investigative work analyzes the discourse of the children’s series PJ Masks. The objective of our study is to determine the visual and linguistic resources used in the construction of the message. This analysis will allow us to recognize the recurring discursive characteristics, regarding the language used and the elements of visual semiotics, which allow a positive response from the children’s audience. A qualitative methodology was proposed through observation cards and discourse analysis, the linguistic and graphic characteristics present in two seasons of the children’s series were identified. In the series we recognize a simple language, words and phrases that are repeated in all episodes. The message revolves around a problem that one of the heroes must face, the conflicts that this creates for him and how with the support of his friends he overcomes it. The visual semiotic part reinforces the speech, allows the children to identify the colors of the costumes and the special places. The discursive strategies used in the PJ Mask series respond to a series of messages that seek to reinforce values in children, through the formula of continuous repetition of a message, changing the negative to the positive. With regard to the semiothic, saturated and intense colors, unique locations and symbols that identify each character are worked, each hero has a color and a symbol.

Keywords : Cartoons; children’s program; speech; series; characters; message; audiovisual.

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