PEREZ NUNEZ, Sylvia Mónica. Sustainable entrepreneur and social interaction actions, experiences from northwestern Mexico. []. , 39, pp.1-20.   30--2024. ISSN 2477-9075.  https://doi.org/10.25097/rep.n39.2024.01.

To contribute to knowledge development on global South sustainable entrepreneurship, this work describes how these entrepreneurs seek to sensitize and educate the local community about sustainable living through their business model. Three sustainable companies from the gastronomic sector in northwestern Mexico were studied, focusing attention on the experiences of entrepreneurs and their interactions in the social space. ATLAS.ti qualitative analysis tool was used to encode the text of the in-depth interviews. The results indicate that there are various ways that these entrepreneurs use to sensitize and educate the local community; for example, they raise awareness among their workers and clients about recycling, environmental care, adaptation to local conditions, the importance of changing habits of consumption, and especially of the diverse ways in which the ecosystem can be respected. For these entrepreneurs, sustainable development is a way of life that they share with their community through diverse actions of social interaction.

: Entrepreneurship; sustainability; social interaction.

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