FONCUBIERTA-RODRIGUEZ, María-José    SANCHEZ-MONTERO,, Juan-Manuel. Towards happiness in workplace: Taking care of motivations and eliminating «digital fears». []. , 9, 18, pp.239-257. ISSN 1390-8618.  https://doi.org/10.17163/ret.n18.2019.04.

Motivation is a basic element of the 'Happiness Management' model at work. Its components are analyzed in the digital era under the Herzberg Theory of the motivational and hygienic factors, to verify if an association between worker sociodemographic profile and these factors is detected, which would allow the managers to «sanitize» them. In a group of companies in Algeciras Bay, province of Cádiz (Spain), in the Strait of Gibraltar, a survey has been done. This area is of special strategic relevance, being the main transit route for people and merchandise worldwide, and a meeting point for two continents, two seas and two cultures. By a validated questionnaire, the opinions of workers are collected about the issues that have been established as motivating and demotivating factors (fears). Refined data are treated with SPSS.25 program. It is confirmed that the motivational factors are highly valued. Falsity of the data, fear of being substituted at job, and depersonalization because automation are the most feared topics. An association of worker sociodemographic variables and the level to which some of these fears are manifested is found out. The main originality of this paper lies in the contribution and analysis of new factors, motivational and hygienic, of digital age in workplace, which must be managed.

: Motivation; robotization of jobs; Herzberg; happiness management; job satisfaction; motivation theories; fears at digital era; company.

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