RAVINA RIPOLL, Rafael; VILLENA MANZANARES, Francisco    GUTIERREZ MONTOYA, Guillermo Antonio. A theoretical review to improve outcomes of innovation in enterprises from the perspective of “Happiness Management”. []. , 7, 14, pp.113-129. ISSN 1390-8618.  https://doi.org/10.17163/ret.n14.2017.06.

This paper is a theoretical reviews of research in the field of organizational behavior. The purpose of the study is to reflect on how business productivity increases when corporate welfare is promoted. The model theoretical created titled «Generator model of the Culture of Innovation applying Happiness Management» has been divided into several phases, with an outline of the steps which must interact to provide solutions to problems in organizations in the current century. Current trends of management are beginning to consider the principles or philosophy of “Happiness Management” as future trends that can be applied to any organization, regardless of the sector where they operate. That is the reason why nowadays, it is necessary to implement cultures willing to get competitive and sustainable results in the company, thereby renewing in the first place corporate welfare and, consequently, its labor productivity, and secondly improving organizational performance generating competitiveness. Finally, the culture of innovation based on increasing corporate welfare improves the image of the company, being it projected in a positive way towards all its stakeholders.

: Happiness management; cultura de innovación; productividad laboral; creatividad; bienestar corporativo; competitividad.

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