PALMA SAMANIEGO, Margarita; GARCES, Flor; VALENCIA VIVAS, Gloria    WASBRUM, Wendy. Entrepreneurship and the role of women. Ecuadorian case. []. , 4, 2, pp.46-51. ISSN 1390-7697.  https://doi.org/10.26423/rctu.v4i2.215.

The location of women within the production and labor markets has presented serious limitations, marked by discrimination and stereotypes, interfering with the labor insertion of women being less valued tan men. It has evidence the need to improve the insertion of women and generate new sources of work, business units have been proposed, promoting the generation of enterprises that allow the gradual increase of family income. The objective of this research is to show the term entrepreneurship from the conceptual point of view, understanding that by undertaking some theories that allow us to observe that is a feature that allows people to move forward with innovative ideas are derived methodologically an analysis of the performed main features are entrepreneurs noting that the average age of a person who starts early in the venture is 36 years, although over the years has been a parity when undertaking between men and women , will observe the venture is with higher proportion in females 51.1%. Female entrepreneurship is becoming protagonist of the national economy. The Global Entrepreneurship Monitor (GEM) reports that in Ecuador, approximately 54% of them think of being microentrepreneurs in the next three years.

: Entrepreneurship; Economic and Social Development; Women.